Dr. S. Jayalakshmi, Mrs. Srimathi R, M/s. Sanmuga Priya D, M/s. Swetha T, Mrs. Manimala G. 2026. “AI-Driven Personalized Recommendation Systems in Social Media Marketing: A Study of Their Impact on Digital Media Users in Chennai City”. Journal of Daoist Studies 19 (S7):1753-59. https://www.journalofdaoiststudies.org/index.php/journal/article/view/1395.