DR. BIJINA CHERIYA KALACHERRY, DR. MUSHTHAQ AHAMMED KANHIRALA. Sustainable Branding and Consumer Skepticism: A Study on How Green Marketing Strategies Influence Brand Equity in Markets with High Greenwashing Awareness. . Journal of Daoist Studies, [S. l.], v. 19, n. S3, p. 262–277, 2026. Disponível em: https://www.journalofdaoiststudies.org/index.php/journal/article/view/499. Acesso em: 30 jul. 2026.