GITANJALI SINGH, DR. UTKAL KHANDELWAL. Measuring Effectiveness of Cause-Related Advertising across Multiple Media Channels. Journal of Daoist Studies, [S. l.], v. 19, n. S1, p. 179–198, 2026. Disponível em: https://www.journalofdaoiststudies.org/index.php/journal/article/view/125. Acesso em: 31 jul. 2026.