Exploring the Impact of Artificial Intelligence on Communication Effectiveness among Business Education Lecturers

Abstract

The rapid advancement of Artificial Intelligence (AI) is reshaping business education by enhancing communication effectiveness. This mixed-methods study examined AI’s impact on communication effectiveness among business education lecturers in Kwara State tertiary institutions. Data were collected from 219 respondents via questionnaire and analysed using PLS-SEM; 29 lecturers were interviewed and thematically analysed using NVivo. Findings revealed strong correlations between AI Adaptive and Personalised Learning Systems and communication effectiveness, though path coefficients were non-significant, indicating early-stage adoption. Lecturers primarily use AI for content creation, course development, and classroom instruction. Institutions should invest in AI infrastructure, training, and feedback mechanisms.